Imperial Valley is in the heart of one of the most scenic desert areas in the great Southwest. The City of Brawley, strategically located in the Valley, is the center of one of the most fertile agriculture regions in the world.  Three state highways intersect in Brawley, North-South Hwy. 86 and Hwy. 111 and East-West Hwy. 78 make Brawley easily accessible form the coast as well as Arizona and points East Hwy. 86 is a four-lane expressway connecting Brawley to Coachella Valley, Interstate 10 and points North.